Architectural visualisation has revolutionised the industry, changing how potential buyers value real estate and property developers market their projects.
Among the key benefits of CGI rendering is the ability to create a realistic representation of an object still under development. Moreover, by using CGI for property marketing, architects can demonstrate everything in incredible detail, providing photorealistic 3D renders and virtual tours.
Today, CGI for property developers is hard to overestimate, because digital 3D models make attracting clients easier than ever! Architects, real estate agents, developers, investors, prospective buyers, and other stakeholders can already feel the property CGI benefits.
Let’s take a closer look at what 3D architectural visualisation is, what is the value of CGI services and what are the main benefits of CGI you can reap by adopting this technology.
The term CGI stands for Computer Generated Imagery. This type of animation has been around since the 70s, but in recent years, with the advancement of technology and its widespread adoption, CGI has become an indispensable part of the modern architecture industry.
The value of CGI is the ability to create incredibly realistic environments. Architectural visualisation works with 3D models of a property (interior/exterior images, or both), which are rendered in exact accordance with the architectural plan of the property. This includes materials, decoration elements, lighting, appliances, unique features, etc. Besides creating 3D images and special effects, CGI is also used for 360-degree visualisation and immersive virtual reality tours.
CGI for property development companies is a powerful and effective tool to bring drawings to life, as well as to clearly explain the concept of a design scheme. All these benefits of CGI rendering provide competitive advantages, ensuring a higher sales rate.
CGI or architectural rendering technology is widely used in property development and marketing, providing numerous benefits for more effective property sales.
When it comes to development, CGI architecture can be applied at different stages and for various purposes, for example:
At the same time, CGI for marketing is already a necessity today, allowing the demonstration of realistic images of an object that has not yet been built. According to The Landsite, marketing properties using CGI can potentially raise the asking price or value of a property between 10 and 20%. This makes investing in computer rendering attractive in terms of ROIs.
Architectural CGI benefits include:
CGI allows designers and architects to experiment and try different options of materials, textures, decorations, etc. With such an approach, it becomes possible to choose those elements that go together best. This speeds up the process of finalisation of the specification even before construction begins.
In addition, among the key benefits of CGI rendering in the architectural industry is the ability to notice and correct errors during the design phase, thereby saving time and resources.
Using CGI technology, your schemes come to life, allowing you to clearly demonstrate how your object fits into the area, surroundings, and other properties. This provides a valuable advantage when it comes to selling the concept of the scheme to the planners, as CGI increases engagement with the concept of your design among planners much better than traditional drawings.
Pitch for finance is one of the key aspects for real estate development companies. The success of the project largely depends on how detailed, high-quality, and understandable your presentation is. With CGI, you can simplify your task and sell the concept not only to planners but also to your equity partners and financial companies.
Selling real estate in the early stages is what CGI images and virtual tours do best. Using property CGI for marketing you provide potential buyers with the most realistic representation of the exterior and interior of the object.
Since 2D drawings can be difficult to understand for clients without an architectural background, realistic 3D images for property visualisation are the most effective way to demonstrate all the advantages and features of the property. With CGI, buyers have the opportunity to view several design options (textures, colours, lighting, furnishing, etc.), as well as walk around the space, enjoying the immersiveness of the technology and a realistic feel of how the property will look after completion.
All this allows to significantly improve selling properties off-plan, making CGI a powerful and necessary tool for the early sales stage.
3D visualisation not only greatly simplifies the presentation and explanation of the design concept, but also makes a vivid impression on the client!
With the help of realistic and detailed 3D images, you can clearly demonstrate the real estate project even at the development stage. By including specific materials, colour solutions, various virtual staging and interior items in the visualisation, you actually present the client with a ready-made version of how the property may look after purchase. This approach significantly reduces time costs and minimises stress for both parties, leading to higher customer satisfaction.
CGI has become an indispensable tool in modern property development and real estate marketing. Architectural visualisation technology allows you to showcase objects even before the first brick is laid, giving potential buyers and investors a realistic idea of the final result.
High-quality 3D visualisations help developers attract financing, optimise the design process, and reduce sales time.
The key value lies in the ability to demonstrate various space usage scenarios, finishing options and layout solutions without physical implementation. This allows developers to reduce marketing costs and speed up customer decision-making. In addition, photorealistic visualisations and immersive property tours create an emotional connection with the object, allowing potential buyers to “feel” the future space.
Thus, investments in architectural CGI services pay off due to increased sales efficiency and strengthening trust in the developer’s brand.
Among the most common tools used by architects and designers for CGI rendering are 3Ds Max, Lumion, SketchUp, and Blender.
Yes, by providing detailed and photorealistic imagery, CGI technology is one of the most valuable tools when it comes to off-plan sales, giving you the ability to reserve more units before completion.
Price may vary depending on the scope of work, the complexity of the project and the timescale. To get a quote for your specific case, please contact us.
As with the price of CGI services, the time frame can vary from project to project. Most often it is up to 2 weeks for small projects and up to 2 months for complex and large-scale projects.
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