3D VIRTUAL REALITY TOUR
3D Virtual Tour for Off-Plan Property
3D Virtual Reality Tours for Off-plan Property Sales
Until recently, the idea of blending reality with fantasy or fully immersing ourselves in virtual worlds seemed far-fetched. However, Virtual Reality (VR) has now become an integral part of our daily lives, whether we realise it or not. VR technology is increasingly prevalent, especially in fields like real estate marketing where specialists in 3D technology have long utilised its capabilities.
The astonishing creations made possible by computer technologies continue to amaze us. The level of detail and realism achieved through CGI is often so striking that it blurs the line between virtual and real imagery. This is one of the key advantages of 3D visuals – they can convincingly mimic photographs, creating a sense of immersion that challenges our perception. The integration of Virtual Reality into the real estate industry promises to revolutionise architectural visualisation, altering how we perceive and interact with property designs.
3D Virtual Reality Tours / Panoramic 3D Tours / 360° Panoramic Tours
3D Virtual Reality tours for real estate can generally be categorised into two types: those showcasing existing buildings and those presenting off-plan or yet-to-be-built properties.
For existing properties, specialised photography techniques are employed to capture images from various angles, which are then seamlessly stitched together to create a cohesive VR experience. In contrast, for off-plan properties, where no physical structure exists, the process involves creating Computer Generated Images (CGI) in 360 degrees. These CGI images are then interconnected to simulate different viewpoints and provide a comprehensive virtual tour.
Optimized for All Devices
Features of 3D Virtual Property Tours for Real Estate Marketing
Virtual Reality tours typically offer various modes that allow users to switch between different perspectives, providing a fully immersive experience:
- Exterior 360 space
- Interior 360 space
- Window view – real environment
- Window view – integrated real drone/camera footage
- Walk-through between the 360 hotspots
Apart from these features, you have an opportunity to:
- Embed VR tour into any section of a website or open it in a new tab
- No special device needed. 3D Virtual property tour could run on any mobile or desktop device
- Personalise VR property tour with custom user interface – add UI buttons, call-to-action info-graphics, custom menu
- Show a floor plan with access points
- Show the view angle with location on a floor plan
This Property is Still under Construction but it Looks so Realistic!
Advantages of 3D Virtual Tours for real estate agents:
- 360 immersive property presentation
- 100% realism and accurate space perception
- No need to travel to the actual site
- Could be viewed with VR headset
- Cross platform integration
What project inputs have to be provided to develop a 3D Virtual Reality Tour
- Architectural drawings – floor plans and elevations (.DWG)
- Information on interior (selection of furniture, finishes etc) and exterior (surroundings and landscape specifications etc)
- Window view: drone/camera footage or to develop exterior window view as computer generated environment
- Basic information on property units: size, types, description, etc.
- UI/UX guidelines (corporate branding), type of navigation and requirements on user flow (if any)
Frequently Asked Questions about 3D Virtual Tours for Off-the-plan Properties
Virtual property tours are powerful sales tools that allow you to showcase properties off-plan to potential clients. By creating engaging experiences, these tours enable potential buyers to visualize and explore properties before they are completed. This is particularly effective for selling homes that are still under construction, as it helps clients imagine the finished space and its potential. Virtual tours also provide a convenient, accessible way for clients to view properties at their leisure, enhancing the likelihood of securing sales and improving client satisfaction.
Virtual tours can benefit a wide range of stakeholders, particularly property developers focusing on both residential new homes and commercial developments. These bespoke virtual tours are an invaluable marketing tool that allows developers to show their vision for a project in a vivid and immersive manner. Potential buyers or tenants can explore properties remotely, helping them to connect emotionally and make informed decisions. Additionally, investors and partners can gauge the viability and potential of a development without needing to visit in person, making it a practical choice in today’s fast-paced market.
Virtual tours, especially in property development, use digital models and CGI projects to present future properties through immersive 3D models. Unlike traditional viewings, virtual property development tours allow potential buyers to explore properties remotely before they are even built. This technology provides a detailed, interactive experience of the future property, offering a unique perspective that traditional physical viewings cannot match.
In the property sector, virtual tours serve as a dynamic component of property marketing materials, particularly for unbuilt property. These tours allow prospective buyers to visually experience the layout, design, and potential of a property before construction is completed. By incorporating virtual tours into your marketing strategy, you can engage buyers more effectively, generate excitement, and help them envision their future in the property, thereby accelerating the decision-making process.
You Should Try It Out
Check how a sample 3D Virtual Reality Tour works on your device: computer, tablet or smartphone
Showcase properties under construction
No need to travel to the actual site
Simulate real house walkthrough
Window view – drone / camera real footage
Share property VR tours on social media
Generate more sales leads
